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Principles of Marketing
Armstrong, Gary/Harris, Lloyd/He, Hongwei
Principles of Marketing Scandinavian Edition: Scandinavian Edition
Parment Ph.D., Anders/Kotler, Philip/Armstrong, Gary
Principles of Marketing Engineering and Analytics
Rangaswamy, Arvind/De Bruyn, Arnaud/Lilien, Gary L
Marketing Analytics: Based on First Principles
Palmatier, Robert W./Petersen, J. Andrew/Germann, Frank