Analyses of political dialogue have traditionally concentrated on structures of government or social movements, drawing clear boundaries between the individual and the state. In its examination of the marginal "fringe" groups struggling to secure power, "Postmodern Political Communication" aims to broaden our conception of political behaviour and places new emphasis on the generation and invention of politics. This volume's contributors examine the discourse of deviant, oppressed and powerless groups from the point of view of empowerment; that is, how do such outsider groups engage the centre and how are they able to use mass media to gain political power? The authors study the discourse of those who seem most alienated from the formal political process: religious cults, youth gangs, submerged culture groups, and illegal aliens. Their analyses concentrate on the ways in which postmodern discourse legitimizes distribution of power in the social order, and disclose the ideological and political messages of communicative theory and nonpolitical expression.
With its explorations of communicative theory and implications for praxis, this work may appeal to a large audience of scholars and practitioners in political science and communication.
Series Foreword, Robert E. Denton, Jr.
Introduction - The Great Power Shift, Andrew King
What is Postmodern Rhetoric?, Andrew King
Postmodern Forerunners, Andrew King
The Higher Culture as the Site of Struggle, Andrew King
Marginalization, the Body, and Empowerment - The Rhetoric of the Obese and Little People in America, Kenneth Zagacki
The Reciprocal Power of Group Identities and Social Style - A Note on a Specimen Deviant Youth Group, Calvin Morrill and William Bailey
Sanctuary Confronts the Court - An Unrepentant Prophet, Jeanne E. Clark
Chicano Utopianism in the Southwest, Richard J. Jensen and John C. Hammerback
The Goddess of Democracy as Icon in the Chinese Student Revolt, Kenneth C. Petress
Ma Anand Sheela - Media Power Through Radical Discourse, Catherine Ann Collins
Understanding Fandom Rhetorically - The Case of "Beauty and the Beast"", Kari Whittenberger-Keith
Purchasing Identity - Advertising and the Embrace and Celebration of Self Charles Urban Larson
Critical Look at the Postmodern Future, Andrew King.