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Advertising management
Batra,Rajeev Myers,JohnG. Aaker,DavidA.
Advertising communications & promotion management
Rossiter,JohnR. Percy,Larry
Creating brand loyalty : the management of power positioning and really great advertising
Czerniawski,RichardD. Maloney,MichaelW.
Interactive marketing : how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action
Williams,Martin／著
Management control systems in Japan
清水,孝,1959-
How to use advertising to build strong brands
Jones,JohnPhilip／著
Market research matters : tools and techniques for aligning your business
SpaethJim／著 DuboffRobert／著
Digital Signage Broadcasting : Broadcasting, Content Management, and Distribution Techniques
Weiss,S.Merrill／著 Lundstrom,Lars-Ingemar／著
Optimal control and dynamic games : applications in finance, management science and economics
Deissenberg,Christophe／著 Hartl,RichardF.／著 ほか
Investment management : law and practice / edited by Timothy Spangler
Spangler,Timothy

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